Price Match Policy

We believe pricing should be fair, transparent, and consistent. Our Price Match Policy exists to protect you from overpaying and to reinforce our commitment to market driven pricing.

Our pricing foundation

The Good Carat operates as a marketplace.
We source lab grown diamonds directly from global suppliers.
We avoid traditional retail markups.
We maintain a lean operating model.
We do not rely on inflated margins or artificial discounts.

This structure allows us to price diamonds close to true market value from the start.

When price matching applies

We will match or beat a verified lower price for the same lab grown diamond listed by another retailer.

The diamond must match exactly on all key attributes.
Carat weight
Shape
Color
Clarity
Cut or polish standards
Certification authority and report number

The comparison must involve a publicly available listing from a legitimate retailer.

How to request a price match

Share the competing listing with us before completing your purchase.
Our team will review the details and verify the match.
Once confirmed, we will adjust your price accordingly.

Verification focuses on accuracy, not delays. We aim to keep the process simple and fast.

What price matching does not cover

Custom set pricing differences unrelated to the diamond itself.
Listings with unclear grading or missing certification.
Wholesale only or restricted access pricing.
Typographical or obvious pricing errors.

Why we offer this policy

Diamond pricing varies widely due to markup strategies, not quality.
We remove that uncertainty.

You shop with confidence knowing you receive fair market pricing backed by a clear policy.

Our commitment

Transparent pricing
Low margins
Direct sourcing
No pressure sales

If you find a better price for the same diamond, we will match it or beat it.
That is our Price Match Policy.